Search Results "Customer Insights, Consumer Insights" - all Bücher

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Zontee Hou
Data-Driven Personalization

Your customers expect highly personalized experiences. Discover exactly how to deliver by collecting the right data and crafting messages that tap into behavioral psychology.

deliverable within 1-2 weeks
Buch
Current price: EUR 51.15

Zontee Hou
Data-Driven Personalization

Make your marketing truly resonate by personalizing every message, powered by data, research and behavioral economics. To break through the noise, marketers today need to be hyper-relevant to their custom…

deliverable within 2-3 weeks
Buch
Current price: EUR 169.98

Hanna Schramm-Klein, Bernhard Swoboda
Käuferverhalten

Das Verständnis des Käuferverhaltens ("Customer Insights") steht traditionell im Zentrum aller Marketingüberlegungen und dient als Grundlage, um Kunden zu beeinflussen und Kundenbeziehungen zu gestalten -…

available for immediate delivery
Buch
Current price: EUR 44.99

Werner Weißmann
Die DNA erfolgreicher Marken

Was macht Marken heute wirklich erfolgreich? Warum schaffen es manche Marken, nachhaltig zu wachsen und langfristig starke Bindungen zu ihren Kund*innen aufzubauen, während andere schnell verblassen? Jun…

deliverable within 2-3 weeks
Buch
Current price: EUR 14.99

Till Ole Diesterhöft
Managing Informational Uncertainty in Customer Data Breaches. Empirical Insights into Understanding and Addressing Customer Needs in Healthcare Security Incidents

Göttinger Wirtschaftsinformatik Bd.120

Recent research indicates that customers experience informational uncertainty following a data breach, a phenomenon that can result in adverse outcomes for companies, including diminished intentions to co…

deliverable within 2-3 weeks
Buch
Current price: EUR 66.00

Jim Kraus, Adele Revella
Buyer Personas

PRAISE FOR BUYER PERSONAS "The guide you need to create personas based on the actual problems of actual people...not guesswork or hunches or vibes." --ANN HANDLEY, bestselling author and Chief Content Of…

deliverable within 2-3 weeks
Buch
Current price: EUR 28.41
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